We work
from the inside.
We make your
hiring work.
A boutique advisory firm that works from the inside — embedding into organizations, listening to leaders, and analyzing what is and isn't working in the hiring process. We bring structure where there's chaos, clarity where there's misalignment, and better decisions where there's risk.
Let's talk →Founder Veronica Prieto · 15+ years closing senior tech roles in leading tech & global organizations.
Founder's track record
Built on one
conviction:
hiring is a
business decision.
Hiring decisions directly impact business growth — and most companies are getting them wrong.
The pattern we see across organizations — from Fortune 500s to high-growth SaaS and AI startups — is always the same: the problem isn't a lack of candidates. It's misalignment, slow processes, and weak evaluation signals.
Téra was built to fix exactly that — with a more structured, more strategic approach to hiring, and with AI integrated as a genuine daily practice that improves decision quality and search precision.
Más sobre esto en nuestro Workshop de IA aplicada.
A method,
not a service.
Diagnose
We map your current hiring process from intake to offer. We listen to your leaders, understand the business context, and identify exactly where signal is being lost.
Embed
We operate inside your organization — not as vendors, but as part of the team. Full ownership of the search, the calibration, and the decisions that follow.
Execute
Full-cycle search execution with structured frameworks, clean signal, and AI-powered workflows. We close roles with criterion, not pressure.
Transfer
We don't create dependency. We leave you with structured processes, calibrated frameworks, and a hiring system your team can run on its own.
Run the diagnostic on your own process.
Most senior hiring processes lose signal in at least two of four stages. Ten questions, five minutes — find yours, with your Hiring Health Score, the breakdown by category, and the three things we would fix first.
Take the diagnostic →What we
do.
Embedded Talent Partnership
We operate inside your engineering or product organization as a strategic hiring partner. Full ownership of search, process, and outcome.
Hiring Process Audit
We map your funnel, identify where signal is lost, and turn that into clear, actionable improvements — from intake to offer acceptance.
Senior Technical Search
Full-cycle search for Staff, Principal, Engineering Manager, and Director-level technical roles. We define what great looks like before we start.
Team Build-Outs
From first hires to scaling across markets. We bring the structure your growth needs before the chaos sets in.
What we deliver in every engagement.
Score
Template
Questionnaire
Summary
Scorecards
Synthesis
for Hiring
What the numbers show.
Where we focus
and where we serve.
Our core focus is tech — SaaS, AI, and product-led companies scaling in the US and Canada. We also partner with select firms in adjacent industries where the same hiring principles apply.
Founding engineers, senior PMs, and engineering leaders for product-led companies. Hiring for taste, not just throughput.
ML researchers, applied scientists, ML infra. Small pool, hard to evaluate, easy to mis-hire.
Engineering leaders for regulated environments. Where signal beats speed.
The method starts with the person who built it.
Veronica Prieto · Founder
Veronica is a Talent Acquisition leader with 15+ years of experience hiring senior technical talent across global tech organizations. Mentor at Endeavor Uruguay. Her career spans Fortune 500s, high-growth SaaS, and AI startups — including ServiceTitan, Shopify, Hewlett Packard, Quest Software, Sophos, and Chipotle.
“I founded Téra to formalize a method I'd been refining inside organizations for over a decade. Listening to leaders. Analyzing what is and isn't working. Using AI as a genuine practice that improves decision quality and search precision.”
Based in Montevideo, Uruguay. Operating across the US, Canada, and LATAM.
Not traditional recruiting.
Not a staffing agency.
An embedded hiring advisory practice
built around one thing: better decisions.
Let's build
something
that works.
If you're dealing with misaligned hiring, slow processes, or a team that's hard to grow — let's talk. No decks, no pitches. Just a direct conversation about what you need.