We work
from the inside.
We make your
hiring work.
A boutique firm that works from the inside — embedding into organizations, listening to leaders, and analyzing what is and isn't working in the hiring process. We bring structure where there's chaos, clarity where there's misalignment, and better decisions where there's risk. Not traditional recruiting. Not a staffing agency. An embedded hiring advisory practice built around one thing: better decisions.
Let's talk →Founder Veronica Prieto · 15+ years closing senior tech roles in leading tech & global organizations.
Founder's track record
Built on one
conviction:
hiring is a
business decision.
Hiring decisions directly impact business growth — and most companies are getting them wrong.
The pattern we see across organizations — from Fortune 500s to high-growth SaaS and AI startups — is always the same: the problem isn't a lack of candidates. It's misalignment, slow processes, and weak evaluation signals.
Téra was built to fix exactly that — with a more structured, more strategic approach to hiring, and with AI integrated as a genuine daily practice that improves decision quality and search precision.
La IA también es parte de cómo trabajamos — más allá del hiring, implementamos soluciones de IA para organizaciones que necesitan actuar más rápido sobre lo que ya saben. Ver IA aplicada →
A method,
not a service.
Diagnose
We map your current hiring process from intake to offer. We listen to your leaders, understand the business context, and identify exactly where signal is being lost.
Embed
We operate inside your organization — not as vendors, but as part of the team. Full ownership of the search, the calibration, and the decisions that follow.
Execute
Ejecución de búsqueda full-cycle con frameworks estructurados, señal limpia, y workflows con IA. Cerramos roles con criterio, no con presión.
Transfer
We don't create dependency. We leave you with structured processes, calibrated frameworks, and a hiring system your team can run on its own.
Run the diagnostic on your own process.
Most senior hiring processes lose signal in at least two of four stages. Ten questions, five minutes — find yours, with your Hiring Health Score, the breakdown by category, and the three things we would fix first.
Take the diagnostic →Three ways
to engage.
Hiring OS
Embedded retainer. We operate inside your organization as a strategic hiring partner — owning process, calibration, and execution across all your senior roles. The engagement ends with a system your team runs on its own.
Critical Hire
One senior role you can't afford to get wrong. Structured intake, active sourcing, calibrated screen, shortlist of five. Staff, Principal, Engineering Manager, Director, VP.
Hiring Diagnostic Sprint
Something is broken and you know it. Embedded, we map exactly where signal is lost — intake, loop, debrief, or decision. Deliverable: a written diagnostic and a prioritized action plan.
Interview Architecture
Structured rubrics and a calibrated interview loop for your panel — built to generate signal, not just check boxes. Available standalone or as part of any engagement.
What we deliver in every engagement.
Score
Template
Framework
Summary
Scorecards
Synthesis
Sourcing
What the numbers show.
Three situations
we know well.
Founders, CTOs, VPs of Engineering. What brings them to us isn't the industry — it's the moment.
A senior role open 60, 90 days or more. The candidates aren't landing. The business is waiting.
The team grew. The process that worked before doesn't anymore.
LATAM companies building for global markets. Global companies hiring in the region. The standard needs to match the ambition.
The method starts with the person who built it.
Veronica Prieto · Founder
Veronica is a Talent Acquisition leader with 15+ years of experience hiring senior technical talent across global tech organizations. Mentor at Endeavor Uruguay. Her career spans Fortune 500s, high-growth SaaS, and AI startups — including ServiceTitan, Shopify, Hewlett Packard, Quest Software, Sophos, and Chipotle.
“I founded Téra to formalize a method I'd been refining inside organizations for over a decade. Listening to leaders. Analyzing what is and isn't working. Using AI as a genuine practice that improves decision quality and search precision.”
Based in Montevideo, Uruguay. Operating across the US, Canada, and LATAM.
We don't show up with a list of candidates.
We show up to understand how your organization actually works.
The result isn't
a filled role.
It's a better
decision made.
Téra es Partner Oficial de Humand — la plataforma de RRHH mobile-first para conectar personas, procesos y cultura.
Let's build
something
that works.
If you're dealing with misaligned hiring, slow processes, or a team that's hard to grow — let's talk. No decks, no pitches. Just a direct conversation about what you need.